# How to fix a social account that won't connect or says "Needs reconnect"?

> Check that your browser allows the sign-in window, then try the connection again. If a card says Needs reconnect, open its menu and select Reconnect. Use the right account type for Facebook and Instagram.

Page: https://docs.selljam.ai/troubleshooting/social-account-wont-connect

## Why this happens

The app may show **Couldn't connect the account** or **Needs reconnect**. Your browser may have blocked the sign-in window, the platform sign-in may have ended, or the account may need fresh access.

## How to fix it

1. Open **Settings**, then **Connections**.
2. Allow pop-ups for the app in your browser.
3. Select **Connect** on the platform card and finish sign-in in the window that opens.
4. If the card says **Needs reconnect**, open its three-dot menu and select **Reconnect**.

> **Screenshot at this point on the web page (image not included):** An Instagram connection marked Needs reconnect with its card menu

Facebook connects as a Page. Instagram needs a Business or Creator account. Bluesky needs an App Password, not your regular password.

## If it keeps happening

Try again after signing in to the platform directly. Then open **Support** from your user menu and tell us which platform failed.

## Common questions

### Can I publish while an account needs reconnecting?

No. Reconnect it before you select that profile for publishing.

### Why did nothing happen when I selected Connect?

Your browser may have blocked the sign-in window. Allow pop-ups for the app and try again.

Related: [connect social accounts](https://docs.selljam.ai/publishing/connect-social-accounts.md) and [schedule or publish posts](https://docs.selljam.ai/publishing/schedule-and-publish.md).