# How to create consistent brand assets with AI?

> Save your logo, colors and image style in your Brand Guide, then turn on Brand Guide when you create images. Start from a Studio template or the same style each time, and save the results to your Library.

Page: https://docs.selljam.ai/images/consistent-brand-assets

## Set up your Brand Guide first

Your Brand Guide is where the app learns your look. Add your **Primary logo**, your **Primary color**, **Neutral color** and **Text color**, and your **Image style keywords** under the **Visual** tab. See [how to set up your Brand Guide](https://docs.selljam.ai/brand-guide/set-up-your-brand-guide.md).

## Start from a Studio template

Studio has ready-made templates for product photos, infographics, social graphics and more.

1. Select **Studio** in the left navigation.
2. Pick a template, or choose **Create image from scratch**.
3. Select **Use template**.

> **Screenshot at this point on the web page (image not included):** The Studio page with Create image from scratch and the first template cards

A template can ask you for reference images. Add one to three from your Library or your device, or select **Skip references**. Replace any highlighted words in the prompt, then select **Generate image**.

## Turn on your Brand Guide

In the **Create image** window, open **Customization**. Add reference images, such as your logo or a past image you like. Turn on **Brand Guide** so your colors and style guide the result. Then tell the AI in your prompt how to use them.

> **Screenshot at this point on the web page (image not included):** The Customization section in the Create image window

## Keep your styles the same

Pick the same card in **Styles** each time, such as **Studio Product Shot**. Use the same size, such as **Square** for posts or **Banner** for headers. Reusing a style and a reference image makes new images feel like part of the same set.

## Save and reuse your assets

Studio template images are not saved on their own. Select **Save** to add one to your Library, or **Download all** to keep a copy. Images from the **Create image** window are saved to your Library for you.

In your Library, add tags and folders so you can find assets fast. See [how to upload and organize your Library](https://docs.selljam.ai/library/upload-and-organize.md).

## Common questions

### Will every image look exactly the same?

No. AI makes each image fresh. Using the same Brand Guide, style and references keeps them close.

### Can I use my own photos as references?

Yes. Add them under **Customization** from your Library or your device. Photos from your device are used for that image only and are not saved. Upload a photo to your Library first if you want to reuse it.

### What happens if I close a template window?

The app asks "Discard unsaved images?". Save the images you want first.

Related: [set up your Brand Guide](https://docs.selljam.ai/brand-guide/set-up-your-brand-guide.md) and [create images with AI](https://docs.selljam.ai/images/create-images-with-ai.md).